2023 Ford F-150® vs. 2023 RAM 1500 | El Dorado AR

2023 Ford F-150

vs 2023 RAM 1500 in El Dorado, AR

Ready to elevate your pickup game? The new 2023 Ford F-150® is a true masterpiece in truck form. This American-made beast has only gotten better and better over the years, and the 2023 edition is no exception. This year’s Ford F-150® is full of fine-tuned details that were designed with truck lovers in mind, such as a powerful 10-speed automatic transmission, selectable drive modes for all types of road surfaces and available LED projector headlamps with Dynamic Bending, which help you take curves with ease. With six engines to choose from, you’ll have full control over the performance of your Ford F-150® so that its output perfectly fits your needs. And we haven’t even mentioned the comfortable, intuitive cabin that doubles as a workspace, with available leather-trimmed seats and an available twin-panel moonroof. Take your work, family time and relaxation to the next level with the new 2023 Ford F-150® at your command.

Many other brands claim to have trucks that surpass the Ford F-150®, but few have the features and capability to match. If you’re also considering the new 2023 RAM 1500, we’d like to show you how these two trucks compare in a head-to-head matchup.

2023 Ford F-150
2023 Ford F-150
2023 RAM 1500

Starting MSRP

$33,6951

$37,4102

Maximum Available Towing Capacity

14,000 pounds3

12,750 pounds4

Maximum Available Payload

3,310 pounds5

2,300 pounds6

Available Interior Work Surface

Available Pro Power Onboard

Available Onboard Scales with
Smart Hitch

Available Ford BlueCruise

While the new 2023 RAM 1500 is a capable truck, we have to be honest: It pales in comparison to the new 2023 Ford F-150®. The Ford F-150® starts out at a lower MSRP than the RAM 1500 does; however, the Ford F-150® model’s affordability doesn’t undercut its performance, as shown by its massive maximum available towing and payload capacities. The RAM 1500 can haul quite a bit, but it falls short by 1,000 pounds or more in both categories. When it comes to features, the Ford F-150® takes the lead again, thanks to the many ways that it anticipates drivers’ needs and makes work (and play) easier, every day. These include the available interior work surface (which folds down to offer a convenient place to complete paperwork), available Pro Power Onboard (which can include up to six available 120V/20A outlets, or 7.2kW in total, to power your tools and equipment) and available Onboard Scales with Smart Hitch (for an exact total of how much your payload or trailer weighs). Finally, only the Ford F-150® can be equipped with available Ford BlueCruise, hands-free highway driving technology that is compatible with pre-qualified sections of more than over 130,000 miles of North American roads.7 Wherever you need a hand, the new 2023 Ford F-150® is there to help.

With all of this in mind, we’re sure you’ll agree that the Ford F-150® is the truck for you. If you want a hardworking vehicle that’s as comfortable as it is versatile, visit us today to find the perfect new 2023 Ford F-150® model for you.

If you’re interested in becoming the proud owner of a 2023 Ford F-150®, give us a call, or stop by our dealership at 1730 West Hillsboro Street, El Dorado, AR 71730 for a test drive today. We look forward to serving our customers from Magnolia, Smackover, Strong and Monticello.

1Current MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax. As of 12/28/22.

2MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer. As of 12/28/22.

3Max towing on F-150 SuperCab 8” box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150 King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

4When properly equipped and outfitted with the available 5.7L HEMI® V8 engine with eTorque. See dealer for details.

5Max payload on F-150 Regular Cab 8’ box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

6When properly equipped. See dealer for details.

7It allows the driver to operate their vehicle hands-free while being monitored by a driver-facing camera to make sure you’re keeping your eyes on the road. This feature is compatible on prequalified sections of divided highways called Hands-Free Blue Zones that make up over 130,000 miles of North American roads. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See owner’s Manual for details and limitations.