2023 Ford Bronco® vs. 2023 Jeep® Wrangler | El Dorado AR

2023 Ford Bronco

vs 2023 Jeep® Wrangler in El Dorado, AR

The new 2023 Ford Bronco® is sure to impress with its combination of rugged styling and modern performance. This capable off-roader offers ten available trims, an EcoBoost engine and a sleek interior design. Whether you’re climbing over challenging trails or just cruising through the city, the Ford Bronco® is sure to turn heads with its classic boxy shape and innovative technology. Plus, its suite of safety and convenience features provide a new level of ease. From driver assistance features like a standard rear view camera with backup assist grid lines to a standard SYNC® 4 eight-inch LCD infotainment system, you're sure to find the perfect level of fun and convenience with this iconic vehicle. Enjoy the Ford Bronco® model’s off-road-ready capabilities, like the available Terrain Management System™ and available steel bash plate to protect the underside of the vehicle while driving over rocks and branches. Experience the thrill of adventure and make memories that last a lifetime in the iconic new 2023 Ford Bronco®. It’s sure to be an unforgettable ride!

Like any smart driver, you want the best vehicle that fits you and your lifestyle, and while researching you may have seen the new 2023 Jeep® Wrangler. Let’s take a deeper look at how this model compares to the new 2023 Ford Bronco® in the table below.

2023 Ford Bronco
2023 Ford Bronco
2023 Jeep® Wrangler

Available 10-Speed Automatic
Transmission

LED Headlamps

Standard

Available

Available Dual-Zone Electronic
Automatic Temperature Control

Available 8-Way Power Adjustable
Passenger Seat

Available Heated Front Seats

Largest Available LCD Touchscreen

12-inches

8.4-inches

Best Available Audio Sound System

B&O Sound System by Bang &
Olufsen with 10 speakers

Alpine® Premium Audio System with
9 speakers

While there are similarities between the new 2023 Ford Bronco® and the new 2023 Jeep® Wrangler, there are key differences that make the Ford Bronco® stand out. Along with its powerful exterior design, the Ford Bronco® also features an available 10-speed automatic transmission, allowing drivers to shift seamlessly from low-speed to higher-speed highway cruising. Additionally, the Ford Bronco® features an upgrade in illumination with its standard LED headlamps (which are only available on the Jeep® Wrangler model’s more expensive trims). This feature offers a lasting and powerful connection to the trail even after dark. In the Ford Bronco®, you can keep your passengers cool and comfortable with the available dual-zone electronic automatic temperature control and available eight-way power adjustable passenger seat for added convenience. The new 2023 Jeep® Wrangler lacks both these features. Both vehicles offer available heated front seats, providing optimal warmth during chilly drives. Plus, stay connected on the go with the Ford Bronco® SUV’s best available 12-inch LCD touchscreen or listen to your favorite tunes with its available B&O Sound System by Bang & Olufsen that includes 10 speakers. With the new 2023 Ford Bronco®, adventurers can hit the trails knowing they are driving an off-roader built with performance and convenience in mind.

With all of these features and more, there's no doubt that the new 2023 Ford Bronco® is ready to take you on your next journey.

If you’re interested in becoming the proud owner of a new 2023 Ford Bronco®, give us a call, or stop by our dealership at 1730 West Hillsboro Street, El Dorado, AR 71730 for a test drive today. We look forward to serving our customers from Magnolia, Smackover, Strong and Monticello.